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Salem Bottleworks: A New Multi-Use Space in Winston-Salem’s Historic Coca-Cola Bottling Plant

The historic Coca-Cola Bottling Plant located at South Poplar Street (across from the Old Salem Visitors Center) is being reimagined as a vibrant multi-use space called Salem Bottleworks.

This development ensures the preservation of the landmark by creating a new gathering space featuring a bakery, restaurants, and residential space. The best part? All the money going in and out of the project stays local.

Let’s dive into the exciting future of this historic building!


Salem Bottleworks Under Construction in Winston-Salem with balcony
Bobby Boy Bakeshop’s Future Outdoor Space

The Historical Significance of the Coca-Cola Building

Timeline to Date:

  • Built in 1929, this building was the first bottling plant designed by Coca-Cola architects
  • After ceasing operations in 1980, the plant was acquired by Old Salem and primarily used for storage
  • In April 2022, local entrepreneur and head of Salem Bottling LLC Jared Rogers bought the building
  • In February 2023, Rogers took possession of the building
  • In November 2023, the plant was designated a historical landmark


Why does this matter? As a historic site, Salem Bottling LLC could get an annual property tax deferral of up to 50%. The company would need to preserve as much historical architecture as possible to receive this deferral.

Fun Fact: Back in the 1950s, the king-sized Coca-Cola bottle was 10 oz and the family size was 24 oz.


The Multi-Use Space

Bobby Boy’s Second Location

Bobby Boy Bakeshop, a local bakery in town, is popular enough that it usually sells out of all its baked goods. With a second location and commercial kitchen at Salem Bottleworks taking up most of the first floor, the bakery will be able to meet demand and expand its offerings.

  • The Details: Bobby Boy Bakeshop at Salem Bottleworks will offer indoor and outdoor seating options. The outdoor area will be climate-controlled with fans for the summer and heaters for the winter, ensuring comfort all year round. An all-glass chocolatier section will allow patrons to watch the creation of Bobby Boy’s fancy pastries. The new location is expected to open in September 2024.


Restaurant Spaces

The building will house three distinctive restaurants, each promising a unique dining experience. Rogers told our team these will be locally owned restaurants. 

  • Restaurant #1: A fast-casual venue with ample seating and a mezzanine level, expected to open in December 2024.
  • Restaurant #2: An upscale restaurant featuring a large private dining area, set to debut in spring 2025.
  • Restaurant #3: The details are still under wraps, but it will be an exciting addition to Winston-Salem’s culinary scene. It is also expected to open in spring 2025.


Residential Spaces

  • The plant will also offer residential options, including a four-bedroom Airbnb and three studio apartments. Expected in spring/summer 2025.


Market Space

  • A small market space will cater to everyday needs, offering various local products and essentials.


Event Space or Bar

  • A portion of the upstairs space will be turned into an event space or bar. As an event space, the main area would accommodate up to 125 people with an additional 46 people on the balcony. The space’s versatility would allow it to be used for various events, from private parties to corporate events. Expected in spring/summer 2025.


Additional Features and Community Impact

  • Employment: The development is expected to employ over 150 once fully operational, contributing significantly to the local economy.
  • Local Focus: All the restaurants will be locally owned, ensuring the spaces reflect the character and creativity of the Winston-Salem community.
  • Parking: The property includes 1.4 acres dedicated to parking.
  • Food Trucks: The courtyard area has the capacity to host two food trucks.


Salem Bottleworks Multi-Use Space
Future all-glass chocolatier at Bobby Boy Bakeshop



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