The Latest Go-To Newsletter: What We Are
Local Brand Advertising At Scale
We have gained the trust of thousands who look to us for the best information on all things Winston-Salem.
Our newsletter reaches over 33k individuals a week
We receive 1.5 million impressions/month across our social media channels
We are selective in who sponsors us. We want to form relationships that will last and companies that believe in Winston-Salem.
Our PARTNERS
Core Products
The Go-To helps brands connect with audiences by translating your message into engaging content
We offer a variety of advertisement options through our newsletter, social media, and website. We have short-term ads and long term partnerships that provide businesses with consistent engagement with potential customers.
* only available to long term partners
Newsletter
Make your brand’s messaging visible alongside positive news, events, and updates on the city with our hyper-local bi-weekly newsletter. 65% Open Rate, 14% CTR
Advertising options include:
- Primary Placement (your brand's messaging and images at the top of the newsletter)*
- Local News Notes (3-5 sentences about your business, upcoming event, service, etc).
- Business Spotlight (600x190 banner ad with engaging messaging about business, upcoming event, service, etc). long term partners receive at least 1x month
- Secondary Placement (1 photo or 1 graphic with write up on business that tells a story, informs readers, etc.)
- Featured Event (listed in 'Upcoming Events' section of newsletter weeks prior to event, guaranteed inclusion in newsletter week of event, & listed on Events Page on website)
- Logo (your logo included in every newsletter for consistent brand awareness)*
Social Media
- Social Post (one post + one story, available to select organizations)
- Social Video (one video + one story, available to select organizations)
- Social Media Giveaway (one social post with your event ticket/product/service (must be equal to or greater than $150 value); best for gaining social media followers
- Social Media Story (One social story on your business) all long term partners receive 1x a month
Advertising Inquiry
500 W 5th
Located in the heart of Downtown Winston-Salem, 500 W 5th is a dynamic hub for entrepreneurs, creatives, and professionals. With modern workspaces, private offices, coworking areas, a full gym, restaurant, and versatile event spaces, it’s more than just a building — it’s a thriving community. As the home of Winston Starts and Flywheel, 500 W 5th fuels a growing ecosystem of startups and innovation. It’s also the birthplace of the popular “Evening in the Atrium” concert and culinary series, bringing music, flavor, and culture to the city center. Whether you're building a business, hosting an event, or simply looking for a space that inspires — 500 W 5th is the place to be.
ICON Custom Builders
ICON Custom Builders specializes in home renovation – transforming ordinary spaces into beautiful and functional spaces. Whether the project is large or small, ICON's full-service design-build team combines skill, creativity, and collaboration with clients to achieve custom remodeling solutions. For over 15 years, ICON has transformed homes across the Triad and maintained its commitments of communication, service, value and quality.
Bell, Davis & Pitt
Bell, Davis & Pitt is a highly respected North Carolina law firm offering a broad range of practice groups with offices in Winston-Salem and Charlotte. Established over 40 years ago, we take pride in the firm’s legacy, our long-standing client relationships, and community leadership. Our team of trusted, down-to-earth attorneys are thoughtful and deliberate in everything we do. Simply stated, we care about getting to know our clients and helping them. We’re driven by solving their legal challenges so they can focus on their lives, families, and businesses.
Worth Painting
Founded in 2016, Worth Painting, LLC has years of experience transforming residential and commercial properties in Winston-Salem and the surrounding areas. We’re here to provide you with relief, peace of mind, trust, and comfort throughout every project. From consultation to final cleanup, our team delivers attention to detail, clear communication, and a seamless painting experience. We go the extra mile to ensure your space reflects your style while exceeding your expectations.
Goodwill Northwest North Carolina
Goodwill Industries of Northwest North Carolina is a nonprofit organization that has served the local community since 1926. Through the sale of donated items in our stores, we fund employment and training programs that help more than 34,000 people each year find hope, opportunity, and jobs.
YMCA of Northwest North Carolina
Our local YMCA association has been serving Winston-Salem and the surrounding areas since 1888. We have created a tradition of enhancing the lives of people in our community through an ever-growing list of programs and opportunities.
Leonard Ryden Burr Real Estate
Founded in 2004, Leonard Ryden Burr is the Triad's largest local independent real estate brokerage. They are a market leader in Winston-Salem, with the top listings, the most-productive Agents, and an unsurpassed knowledge of the real estate landscape that comprises this remarkable area of North Carolina. They take tremendous pride in our agents' nationally recognized combination of professional expertise, superb market insight and sheer hard work.
Renewal Med Spa at Salem Plastic Surgery
They are a plastic surgical practice and med spa specializing in cosmetic and restorative procedures. Their priority is to provide superior care to their patients while maintaining an empathetic understanding of the individual needs of each. From the first visit to their office, throughout scheduled surgery and during ongoing medical care, they strive to make your experience a positive one where your dignity and confidentiality are maintained.
Piedmont Federal Bank
Their purpose is simple – They Open Doors For You. They open doors for you, whether you are purchasing a home, building savings or financing equipment for your business. They open doors for our communities to be better places to live. The foundation of this purpose is their values, which guide how they do business.
The VISTA at Forsyth Plastic Surgery
The VISTA is the premier medical aesthetic destination located onsite at Forsyth Plastic Surgery, offering a curated suite of non-surgical treatments designed to enhance your natural beauty and support long-term skin wellness. Backed by four board-certified plastic surgeons and voted Winston-Salem’s #1 Med Spa five years in a row in the Winston-Salem Journal’s Readers’ Choice Awards, our team of licensed medical estheticians delivers safe, science-based care in a welcoming, modern environment. From advanced skincare and medical-grade facials to laser therapies, permanent makeup, and body contouring treatments, The VISTA blends clinical expertise with personalized treatment plans tailored to your goals. Whether you're seeking a seasonal refresh, ongoing skin health solutions, or an aesthetic complement to surgical results, The VISTA is your trusted partner in confidence-boosting aesthetic care.
Flywheel Coworking
Flywheel Coworking is a dynamic workspace designed for entrepreneurs, freelancers, and small businesses seeking flexibility and community. Members enjoy modern offices, collaborative meeting spaces, and a vibrant network of professionals, all in downtown Winston-Salem. Flywheel helps ideas gain momentum and businesses thrive.
Ride United
Ride United is a community-driven fitness studio that offers low impact/high-intensity classes for all ages and fitness levels with the goal of creating a positive impact both inside and outside the studio.