The Latest Go-To Newsletter: What We Are
Local Brand Advertising At Scale
We have gained the trust of thousands who look to us for the best information on all things Winston-Salem.
Our newsletter reaches over 25k individuals a week
We receive 1.5 million impressions/month across our social media channels
We are selective in who sponsors us. We want to form relationships that will last and companies that believe in Winston-Salem.
Core Products
The Go-To helps brands connect with audiences by translating your message into engaging content
We offer a variety of advertisement options through our newsletter, social media, and website. We have short-term ads and long term partnerships that provide businesses with consistent engagement with potential customers.
* only available to long term partners
Newsletter
Make your brand’s messaging visible alongside positive news, events, and updates on the city with our hyper-local bi-weekly newsletter. 65% Open Rate, 14% CTR
Advertising options include:
- Sponsored Newsletter (your brand's messaging and images at the top of the newsletter)*
- Local News Notes (3-5 sentences about your business, upcoming event, service, etc).
- Banner Ad + Engaging Copy (600x190 banner ad with engaging messaging about business, upcoming event, service, etc). long term partners receive at least 1x month
- Business Spotlight (1 photo or 1 graphic with write up on business that tells a story, informs readers, etc.)
- Featured Event (listed in 'Upcoming Events' section of newsletter weeks prior to event, guaranteed inclusion in newsletter week of event, & listed on Events Page on website)
- Logo (your logo included in every newsletter for consistent brand awareness)*
Social Media
- Social Post (one post + one story, available to select organizations)
- Social Video (one video + one story, available to select organizations)
- Social Media Giveaway (one social post with your event ticket/product/service (must be equal to or greater than $150 value); best for gaining social media followers
- Social Media Story (One social story on your business) all long term partners receive 1x a month
- Social Story Series (multiple story slides on your business)
Advertising Inquiry
Our PARTNERS
Windsor Jewelers
Family-owned since 1986, Windsor Jewelers features fine designer jewelry, prestigious luxury watches, an extensive selection of fine diamonds and extraordinary customer service. From modest to magnificent, there is something for everyone at Windsor Jewelers.
Bell, Davis & Pitt
Bell, Davis & Pitt is a highly respected North Carolina law firm offering a broad range of practice groups with offices in Winston-Salem and Charlotte. Established over 40 years ago, we take pride in the firm’s legacy, our long-standing client relationships, and community leadership. Our team of trusted, down-to-earth attorneys are thoughtful and deliberate in everything we do. Simply stated, we care about getting to know our clients and helping them. We’re driven by solving their legal challenges so they can focus on their lives, families, and businesses.
ICON Custom Builders
ICON Custom Builders specializes in home renovation – transforming ordinary spaces into beautiful and functional spaces. Whether the project is large or small, ICON's full-service design-build team combines skill, creativity, and collaboration with clients to achieve custom remodeling solutions. For over 15 years, ICON has transformed homes across the Triad and maintained its commitments of communication, service, value and quality.
Flywheel Coworking
Located in the vibrant heart of Downtown, Flywheel WS is the perfect location to host corporate meetings, cowork with other remote professionals, and gain access to a variety of startup services.
Goodwill Northwest North Carolina
Goodwill Industries of Northwest North Carolina is a nonprofit organization that has served the local community since 1926. Through the sale of donated items in our stores, we fund employment and training programs that help more than 34,000 people each year find hope, opportunity, and jobs.
YMCA of Northwest North Carolina
Our local YMCA association has been serving Winston-Salem and the surrounding areas since 1888. We have created a tradition of enhancing the lives of people in our community through an ever-growing list of programs and opportunities.
Bookmarks
Bookmarks is a nonprofit dedicated to increasing access and ownership of books. We cultivate community by bringing people of all ages together with books and authors who educate, inspire, challenge, and entertain in events and programming throughout the year held inside our nonprofit independent bookstore and around the community.
CycleBar Winston-Salem
CycleBar is a community-driven fitness studio that offers low impact/high-intensity classes for all ages and fitness levels with the goal of creating a positive impact both inside and outside the studio.
Greater Winston-Salem Inc.
Greater Winston-Salem, Inc. supports Winston-Salem and Forsyth County’s economic growth through initiatives in economic recruitment and retention, talent and workforce development, advocacy, and entrepreneurial programming. Our efforts are informed by our 2030 Vision: to be the top mid-sized city in the Southeast, to be a more equitable community, and to be the best place to raise a family.
