 The Latest Go-To Newsletter: 
Updated April 25, 2024
Mayfair Hospitality Group, the company behind ROAR, Indigo Hotel, and Sir Winston Restaurant, is making major changes to ROAR and opening new restaurants and venues this year.
ROAR (Arcade & Ronnie’s Country Store)
Ford’s Food Hall is being converted into an arcade with 45 playable games that will open January 26. The food hall’s three kitchens are being converted into event spaces that can be booked for birthday parties and corporate events. No changes will be made to Twisted Putter or The BUNKR Esports and Gaming Center on the lower level or bowling and simulators on the third level of ROAR.
Guests will still be able to order drinks from the bar (which will not be removed) and food from Est! Est!! Est!!!’s old kitchen. ROAR will have a small menu featuring items from Twisted Taco, Est! Est!! Est!!!, and Joey Corrells!
Ronnie’s Country Store will replace Est!’s previous space. Mayfair bought the local grocery store back in 2021 when its owner was planning to retire. The store’s new location will offer customer favorites like country hams alongside basic grocery items and a variety of salads.
Robinhood Plaza (Est! Est!! Est!!! & ROAR at Robinhood)
ROAR’s popular Italian restaurant, Est! Est!! Est!!!, is moving to a stand-alone location in Robinhood Plaza. The restaurant is projected to open in late summer of this year.
Mayfair also plans to open a second ROAR location in Robinhood Plaza in the space previously occupied by The Golden Apple. The location will feature 4 boutique bowling lanes, an arcade, and a sports bar. It is expected to open around the same time as Est!
Sports Bar (Miller’s on Trade)
Mayfair will open a sports bar in the space Miller’s Variety Store occupied before it shut down in 2016. The sports bar, named Miller’s on Trade in honor of the previous owner, will play sports games (with the sound on!) and have foosball, pool tables, shuffleboard, and darts. The bar will open in spring at 622 Trade St NW, Winston-Salem.
Former Woolworth Building (Event Venue)
Mayfair also has plans to restore Woolworth’s Lunch Counter in the Former Woolworth Building (408 N. Liberty St Winston-Salem) and use it as an event venue. The building has important historical value as the location of the 1960 Winston-Salem Sit-in, which began just a week after the famous Greensboro Sit-in at another Woolworth’s.
