Wake Forest University Plans to Redevelop Deacon Boulevard

A potential redevelopment project on the site bordered by Deacon Boulevard, University Parkway, the Winston-Salem Fairgrounds, and Allegacy Stadium aims to drive economic development and enhance the year-round experience for residents and visitors.

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Who is Involved?

Wake Forest is partnering with Front Street Capital, Carter, and the City of Winston-Salem to create a dynamic mixed-use development.

Why This Area?

The aim is to stimulate the local economy and elevate Winston-Salem as a year-round sports and entertainment center. This endeavor will further amplify the existing event and entertainment offerings held in this area including: 

• Wake Forest University Athletics (University stadiums and LJVM Coliseum hosted over 450,000 attendees for Demon Deacon athletics events last year)
• The Carolina Classic Fair 
• The Winston-Salem Thunderbirds 
• ATP Winston-Salem Open
• Numerous concerts including Paul McCartney in 2022 and Billy Strings in 2023.

What to Expect?

The project team is considering adding new retail, restaurant, experiential, and residential spaces to benefit residents, students, and visitors. The site mostly consists of parking areas, but Wake Forest students and alumni have already raised concerns about the future of Last Resort, a beloved bar among Wake Forest students. No details have been shared on the future of Last Resort.