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Three New Businesses Coming to Trade Street in Winston-Salem

Three new businesses are coming to Trade Street in Winston-Salem – a bakery chain, a wine shop, and a home fragrance shop.

Insomnia Cookies opening in Winston-Salem

Future home of Insomnia Cookies

Insomnia Cookies:

Insomnia Cookies, the popular bakery chain known for its late-night deliveries to college students, is bringing its sweet treats to Winston-Salem with the opening of its 9th location in North Carolina.

Address: 706 Trade Street
Grand Opening: Thursday, Oct 12


Little Pep:

Little Pep is a natural wine bar opening soon in Winston-Salem. They will offer small plates, grab-and-go wine, and pantry goods. The owners, who enjoy visiting local wine bars, noticed a need for a wine bar in Winston-Salem and conducted pop-ups to gauge interest. They were pleased to find that others were just as excited about the idea. Little Pep aims to create a fun and inviting space where you can enjoy wine, work, celebrate, or catch up with friends.

Address: 533 Trade Street
Expected Opening: Late 2023 or early 2024


Kin and Cottage:

Kin and Cottage, a Southern-inspired home fragrance shop, is set to open this fall, providing an inclusive and safe gathering place for all. They sell hand-dipped incense, wood-wick candles, wax melts, and more. Some of their most popular scents include Sweet Tea, Warm Summer Rain, and Blue Ridge Parkway.

Address: 610 Trade Street – previously Earth Sage
Expected Opening: This fall




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